OUR MISSION

We are committed to our mission which has always been to serve our customers with loyalty and integrity, and give them our full support along with tools that allow them to be competitive and able to respond to the market needs.

ABOUT SUNRISE TRADEX CORPORATION

For nearly 15 years, Sunrise Tradex Corporation has been present in the market place, working hard to reach the leading position it has today in the distribution of hardware products, fans and cooling systems, as well as fibre optic decorative accessories. Besides being known as a major importer/distributor of products dedicated to the retail market, we differentiate ourselves with our avant-gardism by continuously introducing innovative and exclusive products to the market place.

Consumer-customer driven and ahead of the new products being launched worldwide, we make a point in making sure that our product offering features the latest trends in style, design, colour, performance, and top quality standards.

Over the years, our philosophy has always been not to limit ourselves to simply answer to customers’ demands, but to be proactive, to go beyond their expectations and be a counsellor who guides them in choosing the right mix of products, in establishing a profitable pricing strategy and in implementing efficient marketing and promotional programs.

Our expertise acquired mainly in the retail market and our unique know-how of private label development and management, make Sunrise Tradex Corporation a specialist, highly considered and appreciated by buying groups, corporate chains and retailers, because with this company, they enjoy the quality of national in-store services, they benefit from customized planograms, and they realize outstanding sales and profit with effective merchandising programs.

HISTORY

In the beginning, Sunrise Tradex Corporation's activities were mainly to import various products for the hardware industry. Both owners being market driven, with a strong determination to grow alongside their clientele, identified market niches that needed to be developed, based on customers’ demands.

With a more focused vision, they have acquired since then a solid expertise in lockset products, fans and cooling systems, as well as in fibre optic decorative accessories, particularly in private labelling. Recently appointed "Category Captain" by one of the biggest players in the hardware/houseware retail industry, Sunrise Tradex Corporation today has become one of the leaders in the development and management of national and private label distribution.

Since its creation, Sunrise Tradex Corporation has substantially expanded its operations. The St-Mathieu-de-Beloeil corporate head office and distribution center launched in 2003 nearly doubled its size in 2005. Recently, the addition of a 107 000 sq.ft. wharhouse in Coaticook, Qc. it can count today on the efficiency of a dynamic team of experienced and passionate people, totally committed to customers’ satisfaction and to the success of their organization and its business partners.

SUNRISE TRADEX CORPORATION TODAY :

CANADA
Head Office in Quebec, Canada

• Distribution centre with large warehousing capacity
• 23 employees
• Sales and marketing services
• Centralized national customer service
• National in-store merchandising services - 31 representatives across Canada

• Distribution centre with large warehousing capacity

SUNRISE TRADEX CORPORATION SERVICES

• Worldwide direct import and export
• Manufacturing, warehousing and distribution
• Retail market large expertise
• Category management and in-store merchandising
• Development and management of private labelling
• National and international representation
• Sales and marketing
• National centralized customer service for order entries and follow-ups
• Technical customer service center
• Technical support and repair residential services